Should you buy leads? An agent and broker go head-to-head
A veteran agent wants to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium in this situation?
by Anthony Askowitz Nov 22
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5