What Zillow’s marketing genius can teach you about social media
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
A for-sale yard sign with Howard Hanna's new logo in front of a residential home
The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, Inman has learned
by Lillian Dickerson Sep 16
How this broker embraces personal and professional evolution
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
by Pam Blair Mar 11
Lone Wolf embraces the wild in new logo and marketing rebrand
A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand
by Craig C. Rowe Jan 23