Opinion
If we want to be seen as ethical, honorable, valuable professionals — we need to earn it. Think more accurate messaging, stop the false 'quick and easy' sales pitches, and leave cake to bakeries
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
Companies align to offer clients end-to-end strategic and brand messaging and PR services
Your broker's logo is not your brand