Compass-Anywhere
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal
by Christy Murdock Oct 13
A twinning image of real estate paperwork, one bland and the other colorful, to illustrate a brand transition playbook.
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact