Lead with consistency and authenticity to make your follow-up more effective
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
In this week's Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape?
Opinion
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction