Steer clear of steering: 4 best practices for agents
As Realtors, we have a fiduciary responsibility to represent our clients in the fulfillment of their wishes — not our own opinions, prejudices or biases
by Carl Medford Oct 26
How this megateam is maximizing its sellers' proceeds
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
by Carl Medford Oct 19
Don’t alienate buyers! 10 in-person showing turnoffs 
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
by Carl Medford Oct 10
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
To keep or remove? Why photos of sold homes still pose a conundrum
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
by Carl Medford Sep 14
10 business principles I learned from getting healthy
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
by Carl Medford Sep 8
Are you prepared for a market shift? Master these 3 skills
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
by Carl Medford Aug 31
When facing obstacles, pivot like a pro — here's how
Opinion
Basketball players, when confronted by a wall of defense, pivot to continue movement toward the net. Take cues from the sport to successfully pivot your business to continue moving forward in the midst of the current pandemic
by Carl Medford Aug 24
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Get real! 3 tips for helping buyers stop chasing shiny objects
Because they're often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success
by Carl Medford Aug 10
6 steps for avoiding destructive conflict on your team
Opinion
Effective leaders understand that conflicts will arise, and they can effectively channel that energy into positive solutions that foster a healthy team. Learn how to use conflict to propel your team forward
by Carl Medford Aug 3
The 7-second sell: How to maximize your listing's potential
Opinion
In the same way that most people visiting online dating sites are not looking for a “project,” a high percentage of today’s buyers do not want fixer-uppers. Help ensure your listing makes a great first impression with these essential tips
by Carl Medford Jun 7
The 10 most-read contributed stories of 2019
Outside of the news realm, this year's top stories written by industry professionals ranged in topic from making an exit to reviving deals to educating clients on the right way
by Inman Dec 24
22 ways real estate pros are showing gratitude this year
Clients, colleagues, community — how are you showing your gratitude this year?
by Christy Murdock Nov 26