You can't afford business as usual. The future belongs to visionaries
Opinion
What a groundbreaking shift in celebrity marketing can teach you about leadership
by Lori Muller May 21
real estate gig workers
Opinion
Combine expertise, experience and technology to deliver a higher level of service
by Lori Muller Apr 14
AI and real estate
What happens if we replace agents with something that was never designed to fulfill that role?
by Lori Muller Apr 11
real estate easy button
Success in real estate comes by doing the work that others avoid
by Lori Muller Apr 9
Fathom Realty buys a 'proven model' for first-time homebuyers
START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide
by Matt Carter Oct 16
picture of Wall Street bull statue, showing the role the market plays in retirement for real estate agents
At $2 per share, the latest offering of 3M shares is priced nearly 3 times higher than a March raise, when the North Carolina-based real estate brokerage was flirting with delisting
by Matt Carter Sep 19
Fathom Realty now offering agents 20% commission split option
Elevate program offers higher level of services, including 'done-for-you marketing,' lead generation and transaction management, for what the company considers to be a low split
by Matt Carter Apr 3
Fathom Realty parent company borrows $3.5M from existing investor
Fathom Holdings will pay at least 8% interest on a convertible note company executives say will provide more flexibility as they seek 'cash flow profitability' by Q3
by Matt Carter Apr 14
Fathom Realty still adding agents after raising transaction fees
In reporting a $9.9M Q4 loss Wednesday, Fathom executives reassured investors that they see a path to profitability without saying exactly when that might happen
by Matt Carter Mar 22
Fathom raises transaction fees, boosts incentives amid Q3 loss
The real estate brokerage and tech platform is accelerating cost cutting after posting a $6M third-quarter loss, with revenue up 10.2% to $111.3M and agent count up 33% to 9,991
by Matt Carter Nov 7