Alaska agent recovering from Vegas shooting

Alaska agent recovering from Vegas shooting

Robert (Rob) McIntosh, an agent with Century 21 Gold Rush in North Pole, Alaska, had a date next weekend with his broker-owner, Mike VanSickle in the Bahamas for the Century 21 top agent retreat. Instead he will be in Las Vegas continuing his strong ...
By Gill South | Friday, October 6, 2017
A woman holding up a hand in objection 21 common objections (and how to handle them) for real estate agents

21 common objections (and how to handle them) for real estate agents

LAS VEGAS -- "With all of my objection handlers, it's really about educating the consumer," said Anne M. Rubin at a session at One21, Century 21's conference. "It's not about giving them what they want." ......
By Amber Taufen | Tuesday, March 7, 2017
How to go from ‘viral’ to ‘vital’ as a real estate agent

How to go from ‘viral’ to ‘vital’ as a real estate agent

LAS VEGAS -- "In the old days, it used to be that we were the controllers of the interrupt," said Matthew Ferrara on stage in a session at One21, Century 21's conference ......
By Amber Taufen | Tuesday, March 7, 2017
A shot of a coach watching his football team practice How to form an agent team to expand your real estate business

How to form an agent team to expand your real estate business

LAS VEGAS -- If you're going to build a team, noted Caryn Yates at Century One's One21 Conference, you don't want to throw it together haphazardly ......
By Amber Taufen | Monday, March 6, 2017
Century 21 unveils new ad campaign with ‘Not An App’

Century 21 unveils new ad campaign with ‘Not An App’

According to Century 21's latest study (executed by Wakefield Research), a whopping 92 percent of millennial homebuyers believe it's important for a real estate agent to get to know them before choosing to work with them, and another 9 out of 10 beli...
By Marian McPherson | Friday, January 13, 2017
A toolbox for fixing things Special report: How to fix new-agent onboarding

Special report: How to fix new-agent onboarding

New agents are still a long way from receiving the support and training they need to thrive in real estate. That’s what we learned from 482 agents, brokers and other industry professionals who took our survey. Two pieces of advice stand out in our ...
By Gill South | Wednesday, April 27, 2016
Century 21 Global’s website updates are very 21st-century

Century 21 Global’s website updates are very 21st-century

The new Century 21 Global website boasts a mobile responsive design, a full-screen image viewer, metro area searches, sales associate team details and searches, and custom language formatting ......
By Marian McPherson | Monday, March 28, 2016
Could agent ‘insights’ offer industry websites an edge?

Could agent ‘insights’ offer industry websites an edge?

For years, Alex Perriello, CEO of real estate franchising giant Realogy, has been encouraging real estate brokers working under the company's various brands, including Century 21, to leverage their agents' local knowledge on their websites to "counte...
By Teke Wiggin | Tuesday, February 9, 2016
HappyCo’s inspection app now features business intelligence module, future integration with Buildium

HappyCo’s inspection app now features business intelligence module, future integration with Buildium

Last month San Francisco-based tech company HappyCo launched a business intelligence (BI) module upgrade to its Happy Inspector app. The app pulls various property inspection data together, which assists multifamily owner/operators, single-family ren...
By Erik Pisor | Monday, January 18, 2016
How to make being a contrarian work for your business

How to make being a contrarian work for your business

Take a hint from Ted Cruz, Bernie Sanders and Donald Trump as well as real estate's leading innovators -- being a contrarian can be a boon to your business. Contrarians are those individuals who take an opposite or different position from others. The...
By Bernice Ross | Monday, January 11, 2016
Century 21 wooing Hispanics

Century 21 wooing Hispanics

Marking the real estate franchisor's latest bid to tap the Hispanic community for business and talent, Century 21 has partnered with Polvoara Advertising, a digital advertising agency that specializes in branding companies to the U.S. Hispanic market...
By Teke Wiggin | Thursday, December 10, 2015
Dig into the #C21EatSlow campaign

Dig into the #C21EatSlow campaign

Taking advantage of the feasting that's about to take place (or already happening) all over the country, Century 21 put together an ad campaign featuring competitive eater Geoffrey Esper ......
By Inman | Thursday, November 26, 2015
Coldwell Banker out to be real estate’s ‘smart home’ brand

Coldwell Banker out to be real estate’s ‘smart home’ brand

Coldwell Banker Real Estate is turning its marketing eye toward smart home technology. It announced sponsorship deals this week with the massive tech conference Consumer Electronics Show and the tech and review site ......
By Paul Hagey | Monday, September 21, 2015
Opinion: Is Zillow becoming a brokerage?

Opinion: Is Zillow becoming a brokerage?

Disruption and innovation abound in today's real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines -- and social media threads -- as a th...
By Brian Rayl | Friday, August 28, 2015
BHHS sets first international sights on Asia

BHHS sets first international sights on Asia

After going from zero to more than 34,000 agents in a blink of the eye, Berkshire Hathaway HomeServices is preparing to take its new brand overseas in 2016. The 2-year-old franchise network will focus its initial international growth on Hong Kong and...
By Paul Hagey | Wednesday, August 12, 2015
How to gauge real estate industry disruption

How to gauge real estate industry disruption

Disruption in the residential real estate industry can be gauged by the measurement of three core factors: compensation gauge, technology gauge and services gauge. Based upon these three factors, the impact on the industry and the consumer can be mea...
By Kenneth Jenny | Thursday, July 23, 2015
And the best franchisor TV ad is …

And the best franchisor TV ad is …

Four of the nation's top real estate brands -- Berkshire Hathaway HomeServices, Century 21 Real Estate, Coldwell Banker Real Estate and Re/Max -- are all running national TV ads this year, and 15,080 Inman readers weighed in this week with their take...
By Paul Hagey | Friday, May 1, 2015
Which real estate brand’s TV spot does it best?

Which real estate brand’s TV spot does it best?

The spring homebuying season is in full bloom, and most of the nation's major real estate franchisors are airing national TV ads designed to burn their brands in consumers' brains. Coldwell Banker Real Estate, Century 21 Real Estate, Re/Max and newco...
By Paul Hagey | Tuesday, April 28, 2015