century-21

LAS VEGAS -- "With all of my objection handlers, it's really about educating the consumer," said Anne M. Rubin at a session at One21, Century 21's conference. "It's not about giving them what they want." ......

LAS VEGAS -- "In the old days, it used to be that we were the controllers of the interrupt," said Matthew Ferrara on stage in a session at One21, Century 21's conference ......

LAS VEGAS -- If you're going to build a team, noted Caryn Yates at Century One's One21 Conference, you don't want to throw it together haphazardly ......

According to Century 21's latest study (executed by Wakefield Research), a whopping 92 percent of millennial homebuyers believe it's important for a real estate agent to get to know them before choosing to work with them, and another 9 out of 10 beli...

New agents are still a long way from receiving the support and training they need to thrive in real estate. That’s what we learned from 482 agents, brokers and other industry professionals who took our survey. Two pieces of advice stand out in our ...

The new Century 21 Global website boasts a mobile responsive design, a full-screen image viewer, metro area searches, sales associate team details and searches, and custom language formatting ......

For years, Alex Perriello, CEO of real estate franchising giant Realogy, has been encouraging real estate brokers working under the company's various brands, including Century 21, to leverage their agents' local knowledge on their websites to "counte...

Last month San Francisco-based tech company HappyCo launched a business intelligence (BI) module upgrade to its Happy Inspector app. The app pulls various property inspection data together, which assists multifamily owner/operators, single-family ren...

Take a hint from Ted Cruz, Bernie Sanders and Donald Trump as well as real estate's leading innovators -- being a contrarian can be a boon to your business. Contrarians are those individuals who take an opposite or different position from others. The...

Marking the real estate franchisor's latest bid to tap the Hispanic community for business and talent, Century 21 has partnered with Polvoara Advertising, a digital advertising agency that specializes in branding companies to the U.S. Hispanic market...

Taking advantage of the feasting that's about to take place (or already happening) all over the country, Century 21 put together an ad campaign featuring competitive eater Geoffrey Esper ......

Coldwell Banker Real Estate is turning its marketing eye toward smart home technology. It announced sponsorship deals this week with the massive tech conference Consumer Electronics Show and the tech and review site ......

Disruption and innovation abound in today's real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines -- and social media threads -- as a th...

After going from zero to more than 34,000 agents in a blink of the eye, Berkshire Hathaway HomeServices is preparing to take its new brand overseas in 2016. The 2-year-old franchise network will focus its initial international growth on Hong Kong and...

Disruption in the residential real estate industry can be gauged by the measurement of three core factors: compensation gauge, technology gauge and services gauge. Based upon these three factors, the impact on the industry and the consumer can be mea...

Four of the nation's top real estate brands -- Berkshire Hathaway HomeServices, Century 21 Real Estate, Coldwell Banker Real Estate and Re/Max -- are all running national TV ads this year, and 15,080 Inman readers weighed in this week with their take...

The spring homebuying season is in full bloom, and most of the nation's major real estate franchisors are airing national TV ads designed to burn their brands in consumers' brains. Coldwell Banker Real Estate, Century 21 Real Estate, Re/Max and newco...

Rubbing elbows with some of the world's most familiar brands like McDonald's and Subway, Re/Max, Century 21 Real Estate and Coldwell Banker Real Estate were named among the top 100 franchisors in the world in the 2015 edition of an annual ranking by ...