homeowner sold house with ChatGPT
Although AI is good at structured situations, real estate is full of unpredictability
by Tatiana Zagorovski Mar 26
The truth about AI in real estate (according to agents)
Realtors told Inman how they’re actually using AI — and what might come next
by Nick Pipitone Mar 26
selling a house with ChatGPT
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
As AI adoption grows, MLSs emerge as validators of new agent tech tools
Miami Realtors is focusing on safe, compliant AI tools as usage among agents surges
by Nick Pipitone Mar 20
ChatGPT helps Florida seller skip agent, close in 5 days
By combining AI with a flat-fee MLS and attorney, one seller saved thousands in commission
by Nick Pipitone Mar 17
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
Better claims its new AI app can underwrite some mortgage loans in 47 seconds
Better’s Tinman platform brings conversational AI to mortgage underwriting
by Nick Pipitone Mar 13
Kamini Lane: Coldwell Banker and Compass don't need to 'kumbaya'
Agents keep everything they love about Coldwell Banker while gaining access to Compass tools
by Lillian Dickerson Mar 11
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1
capture real estate market share
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
by Bernice Ross Feb 23
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
by Nick Pipitone Feb 20
AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
How this broker consistently dominates his market while running a 1,500-agent affiliate
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and deep knowledge of his local market have helped him succeed in sales and leadership
by Lillian Dickerson Feb 13