ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made
Help clients understand how to make better decisions, so they don't have to rely on AI
by Deb Siefkin Apr 7
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
The real lesson from the Florida ChatGPT home sale story
Opinion
The MLS still matters, and agents better not lose it, Dennis Norman writes
by Dennis Norman Mar 31
Realtor.com meets 'homebuyers wherever they are' with ChatGPT integration
Realtor.com's ChatGPT integration gives buyers affordability and neighborhood insights
by Marian McPherson Mar 30
homeowner sold house with ChatGPT
Although AI is good at structured situations, real estate is full of unpredictability
by Tatiana Zagorovski Mar 26
The truth about AI in real estate (according to agents)
Realtors told Inman how they’re actually using AI — and what might come next
by Nick Pipitone Mar 26
selling a house with ChatGPT
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
As AI adoption grows, MLSs emerge as validators of new agent tech tools
Miami Realtors is focusing on safe, compliant AI tools as usage among agents surges
by Nick Pipitone Mar 20
ChatGPT helps Florida seller skip agent, close in 5 days
By combining AI with a flat-fee MLS and attorney, one seller saved thousands in commission
by Nick Pipitone Mar 17
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
Better claims its new AI app can underwrite some mortgage loans in 47 seconds
Better’s Tinman platform brings conversational AI to mortgage underwriting
by Nick Pipitone Mar 13
Kamini Lane: Coldwell Banker and Compass don't need to 'kumbaya'
Agents keep everything they love about Coldwell Banker while gaining access to Compass tools
by Lillian Dickerson Mar 11
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1