ChatGPT helps Florida seller skip agent, close in 5 days
By combining AI with a flat-fee MLS and attorney, one seller saved thousands in commission
by Nick Pipitone Mar 17
online visibility
Check out these no-nonsense tips that'll help you and your real estate business stand out online
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
Better claims its new AI app can underwrite some mortgage loans in 47 seconds
Better’s Tinman platform brings conversational AI to mortgage underwriting
by Nick Pipitone Mar 13
Kamini Lane: Coldwell Banker and Compass don't need to 'kumbaya'
Agents keep everything they love about Coldwell Banker while gaining access to Compass tools
by Lillian Dickerson Mar 11
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1
capture real estate market share
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
by Bernice Ross Feb 23
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman tech writer Nick Pipitone put Zillow's new Google NotebookLM to the test to answer the questions 'Who's it for?' and 'What does it mean for your business?'
by Nick Pipitone Feb 20
AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
How this broker consistently dominates his market while running a 1,500-agent affiliate
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and deep knowledge of his local market have helped him succeed in sales and leadership
by Lillian Dickerson Feb 13
Here’s how Zillow continued growing — and touching more transactions — in 2025
Zillow is increasingly at the center of the lives of homebuyers, homesellers and real estate professionals. Here’s what changed in 2025, and how it paid off for the company
by Taylor Anderson Feb 10
What is 'agentic' AI, and why does it matter for real estate?
Proptech innovators at Inman Connect New York said that a new, more proactive version of AI may come into its own — and spread throughout the real estate industry — in 2026
by Nick Pipitone Feb 4
AI chatbots are taking agents from newbie to pro in record time
Chatbots have collapsed the learning curve and reshaped how agents compete
by Nick Pipitone Jan 29
How AI is saving top real estate agents 10+ hours a week
Tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the 3 stages of AI and shares how you can climb up that ladder starting today