What happens when a brokerage doesn’t trust its own numbers? In this episode of Real Estate Insiders Unfiltered, Sasha Hryciuk and Tracy Simmons of Loft47 unpack a quiet but massive issue in real estate: Most brokerages don’t have accurate or trusted financials.
Here’s a stat that should make every brokerage uncomfortable: Over 60 percent don’t trust their own finances. Not just inaccurate — untrusted.
From broken back office systems to duplicate data entry and unreliable reporting, they explain why this problem is more common than people think — and why it’s becoming more dangerous in an AI-driven world.
They also explore how AI is transforming operations, why accuracy matters more than speed, and what happens when automation meets compliance, audits and financial accountability.
Highlights
This isn’t just about messy books. It’s about making decisions without real data, not knowing your margins, having duplicate systems and broken workflows, and increasing risk as compliance gets tighter.
And here’s where it gets serious: As AI becomes more embedded in financial systems and even government auditing, accuracy isn’t optional anymore.
You can’t tell the IRS, “AI did it.”
This conversation dives into:
- Why 60 percent of brokerages don’t trust their numbers
- The real cost of broken back-office systems
- Why duplicate data entry is still everywhere
- How AI is transforming compliance and accounting
- Why accuracy beats speed in financial operations
They also unpack a major shift happening right now: AI isn’t just about saving money, it’s about exposing weaknesses.
Because the brokerages that win won’t just be faster. They’ll be right.
Connect with Sasha Hryciuk and Tracy Simmons at Loft47 on YouTube, Instagram, LinkedIn, X, Facebook and online at loft47.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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