Here’s how Zillow continued growing — and touching more transactions — in 2025
Zillow is increasingly at the center of the lives of homebuyers, homesellers and real estate professionals. Here’s what changed in 2025, and how it paid off for the company
by Taylor Anderson Feb 10
What is 'agentic' AI, and why does it matter for real estate?
Proptech innovators at Inman Connect New York said that a new, more proactive version of AI may come into its own — and spread throughout the real estate industry — in 2026
by Nick Pipitone Feb 4
AI chatbots are taking agents from newbie to pro in record time
Chatbots have collapsed the learning curve and reshaped how agents compete
by Nick Pipitone Jan 29
How AI is saving top real estate agents 10+ hours a week
Tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the 3 stages of AI and shares how you can climb up that ladder starting today
A picture of someone searching Zillow to represent getting content ideas from Zillow.
Real estate agents have strong opinions on each of the major players in the so-called 'portal wars' between Zillow and its competitors. Intel asked who agents want at the center of the home search
by Daniel Houston Jan 20
Zillow exec: AI should give agents 'time to go do the human stuff'
Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn't dim human innovation — it highlights it
by Marian McPherson Jan 16
The portal-war endgames that real estate agents actually want: Intel
There's broad dissatisfaction with Zillow's primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here's what they say they want instead
by Daniel Houston Jan 12
Docs offer inside peek at Compass’ war against ‘organized real estate’
‘If we had twice the market share in all of our markets, you can’t bully us anymore.’ A huge new filing sheds light on Compass’s internal strategy as it battles Zillow, NAR and the MLSs
by Taylor Anderson Jan 9
Meet Areia, real estate's 'synthetic human,' always-there agent avatar
An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy
by Craig C. Rowe Dec 23
NAR CEO Nykia Wright
In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil
by Taylor Anderson Dec 17
AI slop is flooding social feeds and reshaping real estate marketing
The rise of synthetic media forces agents to rethink content strategy, client trust and digital discovery to create a more reliable online environment for clients
by Jessi Healey Nov 22
Damian Eales on 'imminent' Realtor.com app for ChatGPT [EXCLUSIVE]
In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent’
by Taylor Anderson Nov 21
Brokers are losing to ChatGPT. Here are 10 new AI rules of the road
The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes
by Roland Kampmeyer Nov 19
AI prompts for real estate
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy
by America Foy Nov 11
Reffkin calls Christie's deal the 'blueprint' for Anywhere
Despite hitting Q3 records on several key metrics, Compass also faced substantial losses during this earnings season, largely due to the Anywhere transaction