Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
real estate podcasting
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
by Stacey Ross Cohen Nov 18
A twinning image of real estate paperwork, one bland and the other colorful, to illustrate a brand transition playbook.
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
steering wheel
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
8 essentials to give your brand the ultimate curb appeal
Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market
Thinking of making seniors your niche? Here's 5 tips from experts
The industry’s best SRES professionals weigh in on the challenges — and rewards — of working with this often overlooked demographic
by Christy Murdock Mar 7