AI can supercharge agents' brands. 3 marketing experts share pro tips
Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market
by Marian McPherson Aug 10
The portal wars: Can any challenger seize the throne from Zillow?
Zillow has the most traffic, according to an analysis by Intel, but at least 1 rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run
by Jim Dalrymple II May 24
Compass went public 2 years ago. Can it recover from its stock slump?
Compass went public in April 2021, and ever since then the New York-based brokerage has weathered a market downturn and seen investors' appetite for shares fall significantly
by Jim Dalrymple II Jan 25
Compass faces first downturn amid pressure to cut costs
The brokerage has dominated the conversation for years in real estate but is now faced with the task of becoming profitable amid its first major market downturn
by Jim Dalrymple II Jan 11
Redfin faces a steep battle as it claws its way toward profitability
Analysts said Redfin isn't facing an existential moment but nonetheless experienced a uniquely rough period over the past year. These are the 5 biggest challenges Redfin will face in 2023
by Jim Dalrymple II Jan 4
Opendoor faces 'existential' crisis as iBuying fights for survival
The company recently reported a nearly billion-dollar loss and has now dramatically rearranged its executive lineup as the cash-buying sector contends with a slowing market
Marketing startup Collabra hires former Zillow, eXp Realty execs
Eric Bloomquist, Tara Clark and Cynthia Nowak all join the growing marketing company shortly after it launched a new platform for agents. The trio brings a 'combined 60 years' of experience
by Jim Dalrymple II Sep 13
Do layoffs at Compass and Redfin signal a looming real estate purge?
The ranks of the real estate industry have swelled over the past decade, but some experts who spoke to Inman believe a trend in the opposite direction may be picking up speed
Collabra Technology debuts real estate marketing platform RElumio
The digital platform is available through partnerships with MLSs and Realtor associations, designed to make it easy for agents to share marketing materials
by Jim Dalrymple II Jun 8
Is your team model sustainable? Here's how to know
Inman reached out to industry experts and team leaders, who shared insights based on first-hand experience about what works and what doesn't. Here's what they had to say
by Jim Dalrymple II May 6
Encryption, inequality and 'Zero DOM': 6 pocket listing takeaways
Inman took a deep dive into pocket listings, which continue to polarize the real estate industry long after many thought the practice would disappear
by Jim Dalrymple II Nov 5
Pocket listings are still around, but the off-market landscape is evolving
Two years after the National Association of Realtors approved the Clear Cooperation Policy, pocket listings are as strong as ever. This is Inman's first story in a 5-part series
by Jim Dalrymple II Nov 1
Industry vet Russ Cofano signs on as real estate marketing startup CEO
Cofano will lead Collabra Technology as it prepares to debut a new, tech-infused marketing platform
by Jim Dalrymple II Aug 11
Inman Handbook on taking teams to the next level
Teams are increasingly taking over the real estate industry, redefining what it means to be an agent, a brokerage and a housing professional
by Jim Dalrymple II Jun 1
Everything to know about how agents are making money in 2022
Most agents' income still comes from commissions, but the compensation landscape has never been in greater flux than it is now
by Jim Dalrymple II Jan 18