women leaders in real estate
Perceptions around decision-making and communication style are still divided along gender lines
by Kevelyn Guzman May 19
Collage showing TikTok logo, Disney castle, medicine pills with warning symbol, cartoon banana, deal signs and Halloween bunting on a background of like/dislike icons and colorful bar graphs — representing a mix of brand controversies, platform control, seasonal marketing and viral trends.
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
by Jessi Healey Sep 27
Official's cofounder split: Alleged threats and a scramble to rebrand
As Nicole Oge and partners sought to start fresh, Tal and Oren Alexander allegedly threatened legal action if voted out of the firm, The Real Deal reported. The Alexanders deny the allegation
by Lillian Dickerson Aug 28
7 crisis management tips for handling commission uncertainty
The critical difference between survival and downfall during turbulent times, including the commission lawsuits, is effective crisis management, Keller Williams' Julia Lashay Isreal writes
NAR put on a brave face at NXT, but accountability is on the way
Opinion
More must be done to keep agents from paying for the National Association of Realtors' mistakes, NAR Accountability Project founder Jason Haber writes upon the conclusion of recent NAR NXT
by Jason Haber Nov 27
How to leap forward after a stumble
Your next error could be the launchpad for building a new level of trust with your colleagues and clients. The secret lies in your response
by Jay Papasan Aug 30
Crisis management: What to do when all hell breaks loose
Opinion
In real estate, you're bound to run into a crisis at one point or another. Are you ready for when it happens? Here are a few tried-and-true tips for handling problems that feel bigger than you
by Ryan Rodenbeck Sep 24