Combine social listening with your CRM to upgrade your marketing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
by Alyssa Brody Mar 1
Gary Keller on ChatGPT, iBuyers and companies that 'rent' their tech
Keller headlined his company's Family Reunion conference Sunday, saying that he doesn't think flashy new artificial intelligence tools are on the verge of upending the real estate industry
by Jim Dalrymple II Feb 19
What's the biggest rookie mistake agents make? The pros sound off
Read these responses shared by experienced agents and don't make the same mistakes other real estate rookies are making
by Jessi Healey Feb 9
Revaluate's 'data detox' service invigorates your CRM
Revaluate announced a new database cleanup service for any and all agents who need a more accurate CRM to execute marketing initiatives
by Craig C. Rowe Feb 1
Anywhere Brands Sue Yannaccone: Align with bigger franchises to win
Anywhere Brands President Sue Yannaccone argued at Inman Connect New York on Wednesday that franchising helps brokerages scale up, and gives them tools they couldn't otherwise access
by Jim Dalrymple II Jan 25
PlanetRE integrates Chat GPT to inspire agent content marketing
The company intends to make it easier for agents to generate useful, engaging content. 'Humans have worked hard for a long time. It is time machines do the heavy lifting from here on'
by Craig C. Rowe Jan 11
CRM Chime refocuses on real estate agents with latest software update
By delivering market sales data, Chime customers can make better choices about where to focus their follow-up marketing campaigns, launched directly from the resulting search function
by Craig C. Rowe Nov 10
Afraid of getting ghosted? 7 tips for keeping client relationships alive
When your client's ghost you it can sting, but it doesn't have to be the end of the relationship. Get to the bottom of the situation with these professional prospecting tips
by Leslie Guiley Oct 27
7 tactical marketing strategies to prepare agents for success in 2023
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games
by Lillian Dickerson Oct 18
Glenn Sanford announces new eXp consumer app at EXPCON
360 Home will launch in November and is focused on nurturing clients and guiding them through the buying, selling and owning processes
ASG acquires real estate software company Sierra Interactive
Sierra Interactive builds lead-generation and marketing tools for real estate agents and is now alongside Homebot, DoorLoop, NestReady and Airdna in the ASG/Alpine proptech ecosystem
by Craig C. Rowe Oct 13
Brown Harris Stevens launches a new digital hub for agents, 'BHSOne'
The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more
Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review
Opinion
Admittedly, Fello is somewhat hard to summarize, but know above all else, it is agent-centric and technology-driven. No one is getting left out of the deal here, especially the consumer
by Craig C. Rowe Sep 23
For Real: Toronto-based brokerage re-ups Chime partnership
The brokerage will be able to leverage Chime's newest marketing tool, the content-automating Social Studio, announced in August among other recent updates
by Craig C. Rowe Sep 22
7 non-salesy reasons to reach out to your database
A service-oriented approach leaves you and your clients feeling better about every interaction. Find out how to reach out in a positive, authentic way
by Darryl Davis Sep 12