referral flywheel
This relationship builder from Tayley Hunt could shift you away from buying leads
by Jimmy Burgess Dec 28
lead gen unicorn
Stop chasing that next 'magical' lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul
by Josh Ries Dec 17
digital transformation
Opinion
Mergers and acquisitions are big business, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly
by Lauren Henss Dec 15
real estate lead conversion
For better lead conversion rates, stop chasing volume, and start delivering real relevance
by Josh Ries Dec 15
real estate email campaigns
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
by Josh Ries Dec 12
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
lead generation metrics
These 5 metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope
by Josh Ries Dec 2
social media for real estate
Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes
by Jimmy Burgess Nov 23
Dispatches from NAR NXT as real estate grapples with AI
NAR NXT is known for its focus on governance and the larger issues that shape how agents work, but it also reminds us that there are a lot of sharp, creative people leading the industry
by Craig C. Rowe Nov 21
41 years, 8 lessons, 1 truth about real estate that never changes
If you want to build a life and career worth smiling about, coach Darryl Davis writes, don’t just chase the newest app or lead system. Go back to the fundamentals
by Darryl Davis Nov 17
5 things to know before throwing money at real estate problems
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
by Josh Ries Nov 14
Why 88% of agent conversations never make it to the CRM
Cloze CEO Dan Foody reveals that 88% of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year
real estate market is brutal
Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon
by Oliver Graf Nov 9