portable mortgage
Opinion
Portable mortgages are a trade-off, not a true fix
by Derek Carlson Apr 27
selling a house with ChatGPT
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
build a personal brand
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
by Derek Carlson Feb 28
commission breath
An agent's single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here's what to watch for when you're recruiting top talent
by Derek Carlson Feb 25
videos every real estate agent should make
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes
by Derek Carlson Jan 29
Trump ban on institutional investors
Opinion
Although Trump is attempting to respond to legitimate frustrations in the housing market, the proposed ban won't increase supply, Derek Carlson writes
by Derek Carlson Jan 14
7 questions you MUST ask buyers before meeting in person
Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes
by Derek Carlson Jan 6
Zillow lawsuit raises big questions for the real estate industry
Opinion
Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation
by Derek Carlson Dec 9
choosing a new real estate office
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers 5 questions to help you think through your options and put your best face forward
by Derek Carlson Oct 23
An image of the Compass CEO Robert Reffkin and the Anywhere CEO Ryan Schneider in front of a wall of question marks to symbolize this Compass-Anywhere merger FAQ.
What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We've got the answers
by Christy Murdock Oct 1
A row of keys
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
by Derek Carlson Sep 30
Realty One Group scoops up Florida indie MVP Realty
MVP Realty CEO Derek Carlson said moving to Realty One Group will bring agents a variety of upgrades while leaving his company's core values intact
by Jim Dalrymple II Aug 12