The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
DepositLink to enable electronic payments for 1,400 NY agents
A growing number of companies facilitate electronic payment of earnest money and commissions through the ACH network
by Matt Carter Jun 1
Cost control time: 5 expenses indie brokers must watch closely
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
by Erica Ramus May 20
A year into the pandemic, what has real estate learned?
Opinion
One broker reflects on the new realities and lessons learned after a year of adapting to life and work amid COVID-19
by Erica Ramus Mar 18
5 things to watch as Coldwell Banker navigates 2021
Growth, diversity and differentiation will be among the issues to keep an eye on as one of real estate's most venerable brands navigates uncharted waters
by Jim Dalrymple II Feb 9
Put 'thank you' in action! 4 ways to show agents your gratitude
Try adjusting it to show appreciation more often, and see what a difference it makes in your office and your agents' happiness
by Erica Ramus Feb 4
4 telltale signs an agent is planning to exit your brokerage
Opinion
Here are a few behavioral changes that indicate an agent is planning to make a switch
by Erica Ramus Dec 17
5 questions to jumpstart your strategic planning for 2021
Take time to look at the big picture of your business to be better prepared for next year
by Erica Ramus Nov 23
6 harsh truths about being an indie broker
Opinion
Opening an indie brokerage allows you the freedom to set your own rules. These are the stories we tell ourselves, but here's the real truth
by Erica Ramus Nov 16
How indie brokerages continue to thrive in an era of big real estate
Indie brokers say working at smaller firms has given them a unique set of benefits they wouldn't have at a mega-brand
by Jim Dalrymple II Nov 9
9 vital lessons one indie broker learned on her journey
Opinion
If you're thinking about opening your own independent brokerage, here are a few things you should know
by Erica Ramus Nov 5
Avoid these 6 end-of-the-year hiring mistakes
Opinion
Be selective, take your time and if you make a mistake, don’t be too proud to fix it
by Erica Ramus Oct 15
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Brokers share how they've thrived through the pandemic
Broker-owners Tiffany Curry and Jorge Guerra moderated a conversation between some of the nation's top leaders on how they've used digital tools to pivot
by Marian McPherson Sep 15