Zillow, Warburg and 4 takeaways from Coldwell Banker's Gen Blue
The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker's latest gathering
by Jim Dalrymple II Oct 7
4 tips to make staging more manageable
Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor
by Jim Dalrymple II Oct 6
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Coldwell Banker will be focusing on sellers in 2022 — here’s why
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
by Jim Dalrymple II Oct 6
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
How to find listings in a highly competitive market
Becky Eakle argued during Coldwell Banker's Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence
by Jim Dalrymple II Oct 5
Coldwell Banker CEO M. Ryan Gorman on inventory, rebranding and more
In the lead up to Coldwell Banker's Gen Blue Experience, M. Ryan Gorman said he sees the seller's market sticking around for the foreseeable future
by Jim Dalrymple II Oct 5
What to watch for at Coldwell Banker's Gen Blue event this week
Diversity, recruiting, competition and more will all be big topics at Coldwell Banker's big Gen Blue Experience event in New York this week
by Jim Dalrymple II Oct 4