Millennial and Gen Z renters are getting walloped by inflation: Study
Gen Z and millennial renters who took on a new lease in July have personal inflation rates of 11.6% year over year, according to a new analysis by Redfin released Thursday
by Ben Verde Sep 1
Two-thirds of pandemic 'boomerang kids' still live at home
More than 2 years after moving in with parents, many millennials and Gen Zers have yet to leave, a new report says. Those still in the coop use their time to pay down debt and save for homeownership
by Marian McPherson Aug 30
Gen Z, millennials have taken over the vacation rental market
These groups make up the majority of vacation rental homebuyers at a composition of 51%, according to vacation rental management platform Vacasa's latest report
Gen Z flunks homeownership test — but other age groups not far behind
Fewer members of Generation Z said they were 'handy' than older groups did in a recent poll, with Generation X tallying the highest scores in a survey of 1,049 people conducted by CraftJack
by Daniel Houston Jun 22
Here's why 73% of Americans hate their neighbors
Bad vibes, rowdy pets and loud noises: LendingTree's latest consumer survey reveals the source of neighborly beefs
by Marian McPherson Apr 28
Move Inc. sees revenue uptick fueled by lead gen and referral businesses
Realtor.com parent Move Inc.'s revenue rose 9% year over year, which was less than the gains the company saw during the previous two quarters, according to an earnings call Thursday
by Jim Dalrymple II Feb 3
Why age is just a number when you're working with clients

Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.

by Jay Thompson Jan 28
How to work with baby boomers, the X-factor in today's housing market
Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
by Jim Dalrymple II Jan 26
Do you speak the same language as your Gen Z clients?
Take Inman's Generation Z quiz to see how well you understand the youngest homebuyers in the U.S.
by Jim Dalrymple II Jan 24
How to survive the future as Generation Z hits the real estate market
Generation Z includes people now in their 20s and teens. They're young, but beginning to buy houses and poised to become a major force in the near future.
by Jim Dalrymple II Jan 24
Young adults put pandemic savings toward down payments
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
More than half of all renters are planning a post-pandemic move
Renters surveyed by property management software company Entrata cited cost and space-related reasons as their biggest impetus for moving over the last year
by Lillian Dickerson May 25
Nearly 1 in 5 millennials have given up on homeownership
A new report from Apartment List finds that most millennials have no down payment savings and big disparities by race
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Millennials with kids show big appetite for suburban living
A new National Association of Realtors survey finds younger people want more outdoor space and bigger homes with more rooms — even as walkability remains important
by Andrea V. Brambila Oct 13