Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
Leaders including eXp's Leo Pareja, REMAX's Erik Carlson and top-selling agent Ben Caballero envision more tech, more change and perhaps a mixed recovery next year
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Passerini joined after Stephanie Garbarini left the firm this week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
SEO isn't dead, but generative engine optimization is changing the rules of engagement
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing