Zillow says Google is entering a pay-per-lead model it has been moving away from
Google is reshaping listing search. The World Cup is changing how the world sees America
Google’s HouseCanary-powered listing ads will expand nationwide this summer
There is a middle lane between small and local and scaled-up and generic
Here are the most essential stories of the week, according to Inman readers
New AI-powered assistant streamlines listing search and answers homebuyers' questions
The biggest change to Search in 25 years is already rolling out
Search is becoming a conversation. Here's what that means for your traffic and visibility
Opinion
NAR's performance is what stewardship failure looks like at industry scale
While coverage is still limited, data partner HouseCanary says 3 MLSs are now providing listings
Agents report: The AI that's boosting productivity is outside the brokerage's tech stack
Home Depot isn't waiting for buyers to show up. Neither should you
Incrementality, AI workflows and owned audiences are replacing outdated best practices
Oriol brings over 15 years in brand strategy and brokerage platform development to her new role
Mortgage rates reached 6.38% as the Iran war rattled bond markets