Dear Marketing Mastermind: How do you maximize online marketing?

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing....
By Christy Murdock Edgar | Tuesday, September 11, 2018
The smart-home showdown is on

The smart-home showdown is on

KB Home is rolling out a new smart-home model powered by Google technology in response to the Amazon-powered design recently debuted by Lennar....
By Teke Wiggin | Friday, September 7, 2018
Homesnap pairs with Facebook to offer Dynamic Ads to brokerages

Homesnap pairs with Facebook to offer Dynamic Ads to brokerages

Homesnap, a mobile home shopping platform used by agents and brokerages, is launching Facebook’s Dynamic Ads for Real Estate....
By Veronika Bondarenko | Wednesday, July 18, 2018
Google's Henry WIlliams 4 ways to use Google and your consumer data to drum up business

4 ways to use Google and your consumer data to drum up business

Henry Williams, senior account manager at Google, gave attendees tips for how to take advantage of CRM data at Inman Connect San Francisco....
By Andrea V. Brambila | Wednesday, July 18, 2018
How real estate agents would use the Google Duplex voice assistant

How real estate agents would use the Google Duplex voice assistant

Google Duplex can make calls and schedule appointments for you. Real estate agents could use the voice assistant to follow up with leads and more....
By Emma Hinchliffe | Tuesday, July 3, 2018
What you need to know about Google Neighbourly, a new local recommendations app

What you need to know about Google Neighbourly, a new local recommendations app

The platform, which has some similar features to the U.S.-based social network Nextdoor, is only available in Mumbai — for now....
By Emma Hinchliffe | Friday, June 1, 2018
Top Realty One Group team leaders launch consumer-facing agent performance site

Top Realty One Group team leaders launch consumer-facing agent performance site

Are you the type of agent who runs open houses to market yourself rather than selling the home? Do you think Zillow is the enemy? Do you have no clue what people are going to see when they Google your name? You might be a traditionalist....
By Gill South | Wednesday, May 9, 2018
Voiceter Pro says voice-activated real estate search is here to stay

Voiceter Pro says voice-activated real estate search is here to stay

Amazon has found yet another way to connect with the real estate industry — or rather, talk to it. And Voiceter Pro, an app developer for Google Home and Amazon's Echo, is helping perpetuate the conversation....
By Craig C. Rowe | Monday, May 7, 2018
Google Maps on a Samsung phone Price hike to Google Maps API could hit some brokerages hard

Price hike to Google Maps API could hit some brokerages hard

A price hike to Google Maps' API has real estate professionals worried. The changes to Google Maps' pricing structure could leave large brokerages paying 1,400 percent more....
By Emma Hinchliffe | Friday, May 4, 2018
A man on his laptop and phone at the same time Is Gmail’s new ‘confidential mode’ perfect for real estate agents?

Is Gmail’s new ‘confidential mode’ perfect for real estate agents?

Google just debuted a major upgrade to Gmail — and its features could be perfect for real estate. The new Gmail, announced by Google in a blog post Wednesday comes with "confidential mode." The settings will allow Gmail users to unsend emails, set ...
By Emma Hinchliffe | Wednesday, April 25, 2018
A man checking email on his computer 3 ways social media can help your search engine rankings

3 ways social media can help your search engine rankings

If you’re doing it right, social media has a huge impact on SEO. That’s because social media strategies help you build links, increase site traffic and improve your content. Links, site traffic and content quality have been, and continue to be, a...
By Chris Meyer | Monday, April 16, 2018
4 ways to generate leads without having to hard sell

4 ways to generate leads without having to hard sell

The right tools and systems can only create more opportunities. Whether or not they turn into a workable lead depends on how you engage with them. I repeat: Technology will not get you more leads. Here’s what will....
By Jon Starwalt | Monday, April 2, 2018
Google offshoot Waymo will launch driverless Uber competitor in Phoenix this year

Google offshoot Waymo will launch driverless Uber competitor in Phoenix this year

Google's Waymo will launch its ride-hailing network of self-driving cars in Phoenix this year and expand to other cities over the next two years, the company announced at a press event in NYC....
By Emma Hinchliffe | Tuesday, March 27, 2018
Nest x Yale Smart Lock Nest unveils video doorbell, Yale smart lock, and temperature sensor

Nest unveils video doorbell, Yale smart lock, and temperature sensor

Falling in step with the growing market for smart home appliances, Nest has launched a new video doorbell, smart lock, and temperature sensor....
By Veronika Bondarenko | Thursday, March 15, 2018
NAR says it’s in ‘active discussions’ with tech giants

NAR says it’s in ‘active discussions’ with tech giants

"They're interested in wanting to talk to NAR because of the presence that we have with our members in this industry," said CEO Bob Goldberg during NAR's Leadership Live event in New York City last month....
By Andrea V. Brambila | Thursday, March 8, 2018
Tech computer head and house head The essential guide for real estate leadership on tech disruption

The essential guide for real estate leadership on tech disruption

Nearly 30 percent of 787 real estate respondents polled for Inman’s Leadership survey in February said “technological disruption” remains the single biggest threat to the real estate industry, edging out other perils like shifting demographics,...
By Jotham ​Sederstrom | Monday, March 5, 2018
3 lead generation strategies that keep on giving

3 lead generation strategies that keep on giving

Would you like to generate leads without spending a lot of money, cold calling or door-knocking and have the person you’re contacting willingly give you the names of other potential leads?...
By Bernice Ross | Monday, February 12, 2018
5 common Google AdWords mistakes that are costing you business

5 common Google AdWords mistakes that are costing you business

AdWords leveled the playing field by making Google advertising affordable for businesses of all sizes. But like any form of marketing, it’s all too easy to quickly spend money without seeing the desired results.  ...
By Brandon Jones | Thursday, February 8, 2018