selling a house with ChatGPT
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
capture real estate market share
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
by Bernice Ross Feb 23
Meet Areia, real estate's 'synthetic human,' always-there agent avatar
An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy
by Craig C. Rowe Dec 23
The Grok meltdown: Cautionary AI lessons for every agent
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
by Bernice Ross Jul 22