The next class of luxury homesellers is younger than you might think
In 2020, nearly half of homesellers were baby boomers or part of the silent generation, but through the next year, a whopping 80% of luxury sellers will be millennials and Gen Xers
by Lillian Dickerson Sep 23
The Real Word: HENRYs, bickering buyers and the shutdown
Opinion
What agents should know about the next generation of 'high earners, not rich yet'
by Byron Lazine Jan 18
What you should know about the next generation of wealth
Agents must adjust their own preconceived views on luxury and influence in order to best serve this demographic of emerging affluence
by Anthony Hitt Jan 12
Millennials prefer ‘influencers’ over agents when it comes to real estate
A majority of millennials said they would consider hiring one as a real estate agent, according to a new study
by Gabriela Barkho Oct 30