7 ways to hook first-time buyers (before they're ready to buy)
Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and information that converts would-be buyers into long-time clients
The pandemic broke open houses. Can a financial downturn fix them?
Open houses have been on the decline for decades, with a typical seller hosting just 1 open house before a sale. But an Intel review of data shows a downturn could breathe new life into the practice
by Marian McPherson Sep 20
Nearly half of Better's mortgage business now comes from partners
Better's market share has shrunk by more than 70% in the last year as it focuses on making more profitable loans, with partners like Ally Bank and American Express generating 42% of business
by Matt Carter Aug 29
Texas, Florida buyers are trading civil rights for affordability: Redfin
Residents in Florida and Texas would rather live in states with abortion care and LGBTQ rights, but affordability worries force them to stay in their current states, according to a new Redfin survey
by Marian McPherson Aug 16
A small home with a baby stroller in front
The annual paycheck for a 1st-time homebuyer is roughly $64,500 to afford the typical US 'starter' home in 2023 — up 13% from a year ago, according to a report from Redfin
by Ben Verde Jul 28
There’s a ‘magic number’ that moves homes. Will we ever hit it?
Buyers have been holding out for a 5.5% rate — but they may need to adjust their expectations, Maegan Sherlock, a senior research analyst for John Burns Research and Consulting, tells Intel
by Daniel Houston Jul 19
Median sale price climbs to $426K for only 2nd time in US history
Undeterred by high mortgage rates, buyers battling over scant inventory pushed June's median sale price to the 2nd-highest level in history, according to new data released Monday by Redfin
by Marian McPherson Jul 17
In 5 months, homebuyers have lost $30K in purchasing power
It doesn't matter that there are fewer buyers to compete against. Rising mortgage rates and depleted inventory continue to erode options, according to new Redfin data released Thursday
by Daniel Houston Jul 13
Summer Cooldown: New homes will offer a lifeline for some agents
Three leading economists share what's ahead for the summer, from the continued struggle with mortgage rates to a resurgence in bidding wars and the gift of new-home sales that keeps giving
by Marian McPherson Jul 5
Compass CEO: Pandemic craze will return once mortgage rates hit 5%
Compass CEO Robert Reffkin revealed on CNBC how volatile mortgage rates are sidelining homesellers and why a boost in existing-home inventory could happen as early as December
by Marian McPherson Jun 29
And the cheapest state to buy a home is…
Illinois is the cheapest state to purchase a home, due to a study by California-based boutique brokerage RubyHome. The study focuses on the income-to-sale price ratios for each state
by Marian McPherson Apr 28
Home sales are cooling — but the competition is red hot. What gives?
New listings plunged 21.8% from a year ago, marking one of the most significant annual drops since the beginning of the pandemic, according to a new analysis of housing inventory by Redfin
by Ben Verde Apr 7
'My phone is ringing': Homebuyer demand soars to 9-month high
Mortgage applications increased 2% from a week earlier, marking the 4th week of increases while purchase applications rose 19% from a month earlier, according to data released Friday by Redfin
by Ben Verde Mar 31
45% of sellers offered concessions coming into 2023: Redfin
As the market shifts, so are homesellers' tactics. Nearly half of sellers offered concessions or price cuts during the beginning of the year, a reverse of years of bidding wars
by Marian McPherson Mar 15
Total market value for US homes drops $2.3T from June: Redfin
In its latest real estate market report, Redfin said the total market value for US homes dropped $2.3T from June to December 2022 — the largest 6-month drop since the Great Recession
by Marian McPherson Feb 22