Two people shaking hands in front of an explosion of color to signify media outreach strategies for real estate.
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
by Amy Stockberger Oct 13
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
Trending: Google goes all-in on AI — are you ready?
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 24
How to maximize the power of influencers in your marketing
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
Trending: Super Bowl ad wins, fails and media literacy lessons
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
by Jessi Healey Feb 14
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
by Lillian Dickerson Dec 13
3 tips for luxury agents marketing listings on social media
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram 
by Dani Vanderboegh Oct 26