In an instant, Instagram exposed how much users want control
Years of curated posting have fundamentally changed what users expect from social platforms
by Jessi Healey May 18
Musk, OpenAI and a trust problem that isn't going away
The AI industry built its reputation on responsibility. Musk vs. OpenAI puts that story to the test
by Jessi Healey May 11
Instagram cracks down, Meta doubles down, Vine comes back
Platforms continue to shift what they reward and what earns attention and trust
by Jessi Healey May 4
If Home Depot is on Reddit, where should you be?
Home Depot isn't waiting for buyers to show up. Neither should you
by Jessi Healey Apr 27
real estate market conditions
Trying to save your summer pipeline? Let’s talk about the market shift
by Rachael Hite Apr 24
The perfection trap that’s holding your business back
Transform your storytelling and leverage content marketing to connect with clients
by Jimmy Burgess Apr 19
No one's training new agents for this part of real estate
How to help a client step back and think clearly about their real estate goals and challenges
by Deb Siefkin Apr 15
'Carl’s a mess' trend shows how conversation outperforms content
Viral reality TV moment shows that what happens after you post matters more than the post
by Jessi Healey Apr 13
Turn 'How’s the market?' into a lead without being weird
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
by Josh Ries Apr 7
Home search is going AI-first with Realtor.com as attention gets harder to earn
How platforms are adapting to where buyers go first — and what actually stops the scroll
by Jessi Healey Apr 4
Stop chasing leads! How one agent built a $150M business on YouTube
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
by Rick Guerrero Apr 1
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
Instagram, Google and Disney reveal new discovery tools 
New social, search and streaming features point to a more curated, controlled path to visibility 
by Jessi Healey Mar 21
real estate buyer consultation
Take your buyer consultation from transactional to consultative with this step-by-step system
by Josh Ries Mar 17
Instagram lead gen
Social media expert Katie Lance shares strategies for using Instagram as a strategic tool
by Inman Mar 13