CoStar to spend a billion dollars on marketing in fight for portal crown
CoStar plans to advertise during this Sunday's Super Bowl, running 4 commercials, and at major cultural events in what it describes as 'the biggest marketing campaign in real estate history'
by Jim Dalrymple II Feb 8
CoStar takes portal war to YouTube, promises new platform
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
by Jim Dalrymple II Feb 6
With CoStar in the game, a new real estate chessboard emerges
People who have done deals with CoStar, or had a catbird seat in CEO Andy Florance's business dealings, say he's cunning, ruthless and plays to win. Sounds like Zillow, right?
by Brad Inman Nov 30
The Bob Odenkirk magic behind the new Apartments.com ads
The 'Breaking Bad' and 'Better Call Saul' star came to the director's chair ready to pump the ads full of humor. Viewers will see that 'his fingerprints are all over it.'
by Caroline Feeney Apr 5
5 real estate ads you'll see during the Super Bowl
What would your multimillion-dollar 30 seconds look like?
by Amy Tankersley Feb 5