6 client types every new agent should mentally prepare for
Opinion
As a new agent, you'll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles
by John Giffen Jul 5
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
Is it time for you to hire an assistant?
Opinion
An assistant can be the best thing you can do for your business so that you can take it to the next level
by John Giffen Oct 11
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
Protect your commission! Here's how to defend every well-deserved penny
Opinion
When it comes to the general public, many don't believe agents work hard enough for the money they charge. Here's how to convey your true worth to clients — and counter their requests to lower your commission
by John Giffen Jul 12
What you should know about fair housing
Agents have to work to protect people from discriminatory practices and educate other professionals on the laws we have in place. So, here's what you need to know about discrimination in the industry — plus the fair housing laws that prohibit it
by John Giffen Jun 14
Why buyer representation is critical for new construction
It can happen to any agent: Your buyers visit a new construction site without you, and you lose out on the commission. Here's how to avoid that and make sure you get paid
by John Giffen May 31
How to get your house-hunting clients to sign a buyer-broker agreement
A signed buyer representation agreement solidifies the partnership between you and your client, while protecting them during the buying process
by John Giffen May 17
9 tips for navigating your business in a changing economy
How do agents effectively operate their businesses moving into this summer and fall? The answer is simple: Know your value
by John Giffen May 3
Don't be a stealth agent! Even during the COVID-19 crisis
Opinion
Make it a priority in your daily schedule to connect with current and past clients as well as everyone in your sphere of influence
by John Giffen Apr 19
How to adapt your 2020 business plan in light of coronavirus
Changing a business plan four months into the year requires an in-depth discussion on how to adapt your prospecting, budgeting and overall strategy to tackle the new reality we find ourselves in at present
by John Giffen Apr 5
8 selling realities every real estate agent needs to embrace
In real estate, not only do we sell homes, but also we sell our expertise, our education, our experience and ourselves to clients, but not every agent is naturally equipped
by John Giffen Mar 8
6 rules for keeping the deal on track every time
Every transaction is as different as its participants, but these timeless principles will get you through smoothly every time
by John Giffen Feb 23
How to help sellers (and keep your sanity) through a messy divorce
Home sales resulting from divorce can be fraught with peril. Here's how to navigate through this rocky relationship terrain
by John Giffen Feb 9
Don't pretend to have all the answers: It could come back to bite you
Providing clients bad information could lead to a lawsuit or state regulatory agency complaint
by John Giffen Jan 26