The inspection process evaluates the current performance of the home’s systems and their features, not the cosmetic defects or design issues
by John Giffen | Oct 6
Opinion
If you plan properly and are strategic with your marketing, you’re more likely to land great offers that will lead to a sale
by John Giffen | Sep 22
Opinion
If you work with FSBOs in the right way, you can provide yourself with another revenue stream and maybe even an excellent source for referrals
by John Giffen | Sep 8
These 5 points form the bedrock of every successful listing agent's conversation with prospective sellers
by John Giffen | Aug 25
Opinion
To keep transactions moving, the best move is to communicate, communicate, communicate
by John Giffen | Aug 18
Opinion
If you find yourself in a 'no-win' position with a prospect or client and there is little to no hope of getting a deal done, then it is time to fire them
by John Giffen | Aug 6
Opinion
Being human often means being indecisive, especially about big purchases like a house. Here are 6 ways to help clients stay focused
by John Giffen | Jul 22
Use these top reminders to keep your relationships on an even keel
by John Giffen | Jul 14
The keys to putting clients at ease with the technology are time, clarity and explanation
by John Giffen | Jul 1
Opinion
There’s enough business out there for everyone, we just need to take our expertise and adapt it for today’s consumer
by John Giffen | Jun 27
Opinion
We need to be better at explaining and demonstrating our value as agents to homebuyers if we want to thrive in the future
by John Giffen | Jun 25
Opinion
Creating fire on social media might just cause irreparable damage
by John Giffen | Jun 21
Opinion
Staying top-of-mind with clients after closing is essential for keeping your pipeline full
by John Giffen | Jun 13
Follow these pillars of real estate, and your productivity and profits will grow
by John Giffen | Jun 3