Opinion
Taking care of clients and prioritizing excellence is the path forward
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
Peers, colleagues and friends in southern California shared their memories of Hilton & Hyland co-founder Jeff Hyland and described the lasting impact he had on the real estate industry
Opinion
If you're prepared to make it work despite a potential divide, stay neutral and find common ground