Forget what's in it for you, Joseph Santini writes. Answer these 3 recruitment questions for your new agents, and communicate your culture and values
Whether you're just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche
Ready to step into brokerage leadership or step up your game? Broker Joseph Santini shares characteristics of great brokers to enhance your professional development
Broker Joseph Santini offers 10 truths about real estate that will put you on the right track and save you some time on your path to success
Hire like a pro if you want your office to be all that it can be, broker Joseph Santini writes. The right hire can make all the difference in supporting agents and clients
Every top producer is just a new agent who refuses to give up, broker Joseph Santini writes. Learn from the attitudes and habits of top producers to get 2025 off on the right foot
Rather than non-stop recruiting, put more time into retaining the agents you already have, broker Joseph Santini writes. Here's how to hold onto them
Better communication and better expectation-setting: that's what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes
As we face change as an industry, it’s crucial to be able to face that change with confidence in order to be able to thrive, broker Joseph Santini writes. Here’s how to build a tolerance for change
Consider this a resource roundup to guide you through the changes you'll make, the client conversations and even the mindset shifts that are necessary right now
As financial targets pave the way for interest rates to (finally) fall, the real estate industry is cautiously optimistic about a late-year boost
Stop trying to be all things to your clients, broker Joseph Santini writes. Focus on the things that fall within your purview and direct traffic as needed on your transactions
Whether you're a broker-owner, managing broker or team leader, you may be surprised to find out how much your vibe affects your organization, Joseph Santini writes
Want your agents to look forward to meetings? Broker Joseph Santini shares 5 tips for making your office meetings must-attend events (and 5 things to avoid at all costs)
Opinion
With preliminary approval of NAR's deal and a new settlement proposal from HomeServices of America, can we finally all get back to business?