When a real estate listing is positioned correctly, marketing feels easy
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
Opinion
A lot of people treat IDX reform like it is an agent compensation issue, Josh Ries writes, but it's a consumer clarity issue that turns into an agent compensation issue
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
If your buyer clients keep stalling, ghosting or drifting, don't reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process
Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes
In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
Love it or hate it, social media is part of generating business today. This month, we'll provide real-world, actionable strategies that are working now
Prices, mortgages, inventory and more. While we wrote about a lot this year, from social media to murder mysteries, these are the 10 words that came up again and again
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people