People waiting in line to represent real estate leads waiting to work with a real estate agent.
It's not the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes
by Chris Pollinger Jan 6
Automated, integrated ActivePipe elevates email: Tech Review
ActivePipe can auto-downshift the pace of sending to ensure your domain doesn’t end up on email naughty lists
by Craig C. Rowe Dec 13
Situational prospecting: Do business today, build for tomorrow
Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come
by Jimmy Burgess Oct 4
Is speed to lead dead?
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
by Chris Drayer Aug 26
Anatomy of a client consultation: A head-to-toe approach
While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long
by Rachael Hite Jun 18
Email sequencing is the latest upgrade for Nimble CRM
Email sequences are automated responses that can be based on specific dates and times, responses to previous messages, actions contacts take on a website or a link within a message
by Craig C. Rowe May 23
The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
by Bernice Ross May 23
6 steps that transform neglected clients into lifelong partners
Staying in touch with past clients and 'orphans' long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect
by Darryl Davis May 1
Luxury Presence latest to unleash AI to automate lead capture
The tool capitalizes on a fast-moving trend in proptech — the automation of omni-channel prospect communication
by Craig C. Rowe Feb 20
RealScout and Cloze connect for highly anticipated integration
The 2 popular proptechs are known for assisting industry professionals with lead conversion and supporting long-term client interaction
by Craig C. Rowe Dec 5
Playing the long game with effective lead nurturing
Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible
by Marcus Larrea Nov 21
Reach out, take names: 13 tips for beefing up your client database
Opinion
Whether you're just getting started or have been at it for a while, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base
by Luke Babich Nov 1
RealScout Pro+ is company's 'most significant update since launch'
The new release is highlighted by Auto Nurture, a functionality that will automate outreach efforts to new and previous CRM entries as the industry trudges through a multi-faceted slowdown
by Craig C. Rowe Oct 24
5 tips for nurturing hesitant buyers who can't quite commit
Today's market can present an intimidating challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies to educate and reassure them so they can get their needs met
by Mauricio Umansky Oct 12
Lead gen is not enough. Here's how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
by Nick Schlekeway Sep 11