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During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages

On the occasion of Compass' annual REtreat in Atlanta this week, take a look back at the New York City-based brokerage's decade-long evolution as covered by Inman

Stephanie Anton and Sven Andersen agreed during Inman Connect that leaders need to focus on culture and think outside the box

Steve Sordello joins a board of directors that's become more crowded in 2020 with the appointments of Charles Phillips, Pamela Thomas-Graham and Eileen Murray

Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years

Establishing yourself as a thought leader doesn't have to involve spending big bucks on a PR firm. Bootstrap your way to the top with these highly effective strategies

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions

'Any good marketer and brand advocate knows that when the downturn comes, you don't stop advertising,' Coldwell Banker Chief Marketing Officer David Marine told Inman

As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic

The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work