What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
Working women often pay a motherhood penalty in their careers, writes CEO and contributor Dezireh Eyn, but with a shift in perspective, women can win instead
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now
End of year planning should be at the top of your to-do list now. Erica Ramus shares strategies to make it more effective and more impactful
In a market obsessed with movement, Lauren Henss writes, the most powerful move you can make is knowing exactly what you want — before you make it
While a recruitment offer may be flattering, this may not be the time to say yes, broker Erica Ramus writes. Here's how to walk away without burning bridges
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
Strong tax strategies start with strong records. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation
AI for real estate agents doesn't have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference