Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
Opinion
The Australian company's leadership found that most agents aren't comfortable in front of the camera, so it now uses still images to automate listing content creation
Opinion
Using existing MLS, public data and when needed, user input, Nester generates a series of colorful, cogent cost reports that detail what it takes to manage a house from years 1-5, 6-10 and beyond
Opinion
A challenging market is exactly where real estate agents provide the most value. Here's how to become stronger as the market gets harder
The points raised will likely not surprise many, but until MLSs around the country stop publishing bedroom photos with clothes on the floor and pots in the sink, here is a reminder
Matterport's latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters
Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house, and ensure those who show up are made part of their CRM
Opinion
DO AudioTours is being rolled out nationally by Exit Realty, marking the product's first enterprise deal, and a significant technological investment by Direct Offer
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
Fresh off a $5M seed round in April, the Altman Brothers-endorsed startup is banking on the idea that the industry will see its bidding process as a more direct marketing expense
Luxury Presence, a popular website development and technology company in the real estate industry, has launched a new service that publishes single-listing websites in moments
The tool leverages imagery captured by agents in its 3D Home app, which uses a 360-degree camera. The software predicts measurements, calculates square footage and generates a layout
Doorsey encourages sellers and their agents to share as much as possible about the home — exposing warts and all to the open market
Opinion
Spaces, a clever, easy-to-use room management interface, allows users to set up a layout of custom-labeled room cards, each includes a nice summary of the space, an easily identifiable picture and the ability to click into more details
Opinion
Playhouse offers agents a sharp, capable tool to promote listing inventory at very little cost