Lofty promises faster, smarter marketing with Bloom release
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
by Craig C. Rowe Apr 18
Consumers are changing. In 2025, proptech may finally start to notice
2025 will be a year of major change if artificial intelligence is deployed to improve the consumer experience, construction and apartment living, Inman technology expert Craig Rowe writes
by Craig C. Rowe Jan 2
With sales slow in 2024, proptech turned inward — and toward Zillow
Zillow stayed the course as it continued to develop its super app while real estate brokerages raced to adapt artificial intelligence and property managers benefitted from new rental software
by Craig C. Rowe Dec 24
MoxiWorks brings 2 from Onit to fill leadership spots
MoxiWorks has added 2 new positions in its leadership ranks, naming Ben Tao as MoxiWorks' 1st chief marketing officer and Jackson Mayes as chief of staff
by Craig C. Rowe Oct 4
Lofty changes reflect structure of 'modern brokerage'
Lofty has lately been emphasizing its ability to provide large enterprises with what they need to function at scale, as it does for Real, Epique Realty and Lucido Global
by Craig C. Rowe Sep 24
Tether RE ties agents to safety measures: Tech Review
Tether RE is a smart, feature-rich way for agents to stay safe on the job, an issue that still isn't given enough attention
by Craig C. Rowe Sep 6
HomeStack, API Nation to power up tech stacks
When apps talk, business gets done. Both companies specialize in making software collaborate, and now each will benefit from their unique approaches to bettering business
by Craig C. Rowe Aug 23
Lofty acquires real estate CRM company Firepoint
While there is overlap in a number of product features, Firepoint's integration should bolster Lofty's CRM features, web marketing and namely, its customer base
by Craig C. Rowe Aug 9
Lofty unveils LoftyWorks at ICLV
LoftyWorks is the company's latest software release, a marketing, management and financial reporting tool for agents looking to add value in the rental market
by Craig C. Rowe Jul 29
Rapidly growing Real Brokerage surpasses 20K real estate agents
The publicly traded real estate brokerage reached the milestone on its 10th anniversary and set its sights on a closing-bell celebration at the Nasdaq exchange Tuesday afternoon
by Craig C. Rowe Jul 9
Nimble powers up prospecting with PhoneBurner
Power dialers are effective ways to reach a lot of people in little time, and do so in an organized way, enabling timestamps, database updates and voicemail drops
by Craig C. Rowe Apr 18
New release Harvist offers another option for lead farming
The company referenced a pending legal settlement that could change the way agents and brokerages make money, emphasizing the importance of communicating value to consumers
by Craig C. Rowe Apr 8
How to combine short, medium and long-term real estate investments
SparkRental co-founder G. Brian Davis on why you need to balance your portfolio with a variety of investment styles and terms
by G. Brian Davis Mar 12
HomeStack is a mobile solution for today's agent: Tech Review
HomeStack is a build-as-you-go solution for independent brokerages to create powerful, consumer-facing apps
by Craig C. Rowe Mar 8