MLS listings
Opinion
Why allow portals to be the only ones providing information to the industry and consumers?
by Marci James Apr 29
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
The proptech startup media guide: Strategically leverage paid media
Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
by Marci James Apr 4
The proptech startup media guide: Build trust through earned media
Marci James' Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities
by Marci James Mar 21
The proptech startup media guide: Where to focus your marketing 1st
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
by Marci James Mar 17
7 musts for buyer presentations ahead of the commission deadline
Marketing expert Marci James shares strategies designed to help you showcase your value, negotiate commissions with confidence and build a thriving buyer's agent business in 2024
by Marci James Jul 30
A person learning about SEO on their computer to signify the ultimate SEO guide for real estate agents.
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
by Marci James Jul 1
What are you supposed to tell your clients now? The Download
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?
by Christy Murdock May 17
Tools, questions, rates: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 17
Your essential marketing toolkit for a post-NAR settlement landscape
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results
by Marci James May 13
Outdo the competition with this ultimate SEO guide
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
by Marci James Mar 22
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
Stakes are incalculable for NAR as bombshell commission trial looms
Next week's long-anticipated Sitzer/Burnett commission trial is only the most immediate threat to real estate's most powerful trade organization as it navigates a series of existential challenges
by Jim Dalrymple II Oct 11
How this real estate mentor merges resilience and passion
Find out how marketing expert and industry veteran Marci James blends professional acumen, personal fulfillment and a love for the great outdoors to create a picture-perfect life
by Brandon Doyle Jul 4