Outdo the competition with this ultimate SEO guide
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
by Marci James Mar 22
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
The real estate agent's guide to crafting powerful client personas
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
Stakes are incalculable for NAR as bombshell commission trial looms
Next week's long-anticipated Sitzer/Burnett commission trial is only the most immediate threat to real estate's most powerful trade organization as it navigates a series of existential challenges
by Jim Dalrymple II Oct 11
How this real estate mentor merges resilience and passion
Find out how marketing expert and industry veteran Marci James blends professional acumen, personal fulfillment and a love for the great outdoors to create a picture-perfect life
by Brandon Doyle Jul 4
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
Your thoughts on good leadership during tough times
Brad Inman took to our Inman Coast to Coast Facebook group to learn how your leaders are displaying good leadership during this difficult time. Here's what they had to say
by Lillian Dickerson Mar 16
Agents weigh in on Mike Bloomberg call for White House open floor plan
The 2020 presidential hopeful wants to transform the East Room into an open floor plan, but is it a good idea? Real estate agents are torn on the effectiveness of such offices
by Marian McPherson Dec 31
The week in industry hires and promotions: Nov. 2-6, 2015
New executives, managers and agents in the residential real estate, tech and mortgage spaces
by Inman Nov 7
Marci James: 'Mobile is taking over, so get ready'
Marketing vice president shares her tech-related tips and tools
by Inman May 18
7 ethical guidelines for real estate content curation
Stay within the law and earn the respect of your online community with these tips
by Marci James Mar 11
4 reasons why visual marketing captures real estate consumers
When creating content, tap into power of images
by Marci James Feb 3
3 apps that will make you an Instamaster on Instragram
Create amazing marketing for listings, lifestyles and neighborhoods
by Marci James Oct 6
Instagram just might be the best social site in the world for marketers
Platform offers fun and creative ways to engage consumers and promote your real estate business
by Marci James Sep 24
Top 12 features mobile real estate consumers want in a website
If you don't offer click-to-call or a mobile app, you may be losing home shoppers to sites that do
by Marci James Apr 29