Can you tell what's real anymore? How AI video is testing our trust
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
by Jessi Healey Oct 18
justice statue superimposed over courthouse columns
A San Diego man has dismissed his lawsuit against Zillow for allegedly sharing his personal information through 3rd-party tracking pixel technology. He can refile the suit at another time
by Marian McPherson Sep 10
marketing lessons from Taylor Swift
Swift’s engagement sparked real-time brand wins — while Cracker Barrel’s quiet rebrand sparked backlash. Timing, tone and cultural fluency made all the difference
by Jessi Healey Sep 2
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
Instagram’s 3 new updates get personal. Too close for comfort?
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
by Jessi Healey Aug 11
AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
Not just Meta: Don’t sleep on YouTube and LinkedIn
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
by Jessi Healey Jul 6
Trending: Has your Facebook group disappeared? Thanks, AI
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
by Jessi Healey Jun 29
Trending: TikTok sales, Meta fails and what actually works
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
by Jessi Healey Jun 22
Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
by Jessi Healey Jun 15
Trending: Lessons in Pride and building brand equity that lasts
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
by Jessi Healey Jun 8
Trump bump flattens for luxury homebuyers in Silicon Valley
Bay Area luxury buyers, many of whom work in tech, don't take market fluctuations well because their wealth is generated through IPOs and stocks. If the stock market is in a tizzy, no homebuying
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Go beyond the basics with these under-used Instagram features that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
by Alyssa Stalker May 15