After four consecutive quarters of declines, Motto Mortgage had 225 open offices at the end of 2024, down 8% from last year's peak of 246 on slower franchise sales and terminations
Franchise sales have slowed, and some existing franchisees have canceled their agreements, but Motto Franchising President Ward Morrison expects growth to resume when lending picks up
Being named to Entrepreneur magazine's 2023 Franchise 500 list for the 4th year in a row puts some wind in the sails of the company's long-term goals
The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients
As lenders pivot to serve homebuyers, RE/MAX franchisor's 'mortgage brokerage-in-a-box' also makes separate list of top franchise opportunities for Black entrepreneurs
With a new office in Alaska and an expanded presence in South Carolina, Motto Franchising has announced 7 new franchisees in 6 states so far this year
Chris Erickson, who joins Motto Mortgage as vice president of product and strategy, has held product management roles at Guaranteed Rate, CoreLogic, Nationstar Mortgage and Citi
There are now 187 independently owned offices operating under the Motto Mortgage brand serving 38 states