Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Maximum exposure equals maximum price, trainer Bernice Ross writes. Adopt this list of premium services to differentiate yourself from the competition and defend your commission
Be prepared for a listing appointment at a moment’s notice, have the tools at your fingertips, take notes, build connections, and stay focused on what’s best for the seller, Bernice Ross writes
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
Two powerful lead conversion strategies for two tough situations
New book helps agents learn what matters most to potential clients
Justifying your commission means demonstrating value upfront
Timeless tips from the past decade
4 sentences that sell