With sales slow in 2024, proptech turned inward — and toward Zillow
Zillow stayed the course as it continued to develop its super app while real estate brokerages raced to adapt artificial intelligence and property managers benefitted from new rental software
by Craig C. Rowe Dec 24
Smarter AI, agent banking take stage at Real's RISE conference
With a new level of omnipresence indicated by a pulsing, always-on chat environment, the Siri-inspired Leo CoPilot is designed to be at the beck and call of Real dealmakers
by Craig C. Rowe Oct 23
Image AI drives RealReports value proposition: Tech Review Update
The AI-backed property reporting solution has introduced image reading capabilities to improve reporting accuracy
by Craig C. Rowe Jun 7
Flexibility drives new Real Brokerage affiliation models
According to Real's Tamir Poleg, the new programs are set to accelerate growth, 'providing unparalleled opportunities for independent brokerages and teams to expand their businesses'
by Craig C. Rowe Jan 10
Artificial intelligence roused real estate amid a big year for proptech
Technology roared to life in 2023, sending a current of excitement across brokerages, MLSs and the vendors who serve both. But it was AI's rapid acceleration that drove the narrative this year
by Craig C. Rowe Dec 28
Colleen's AI property management solution automates rent collection
Colleen’s suite of products addresses a range of needs for managers in the multifamily space, including lease renewal engagement, rent submission and other lease term milestones
by Craig C. Rowe Dec 21
Everybody but the Chiefs: 4 Kansas City real estate teams join Real
Joining the fast-moving, tech-forward brokerage are Group O’Dell Real Estate Team, The Andy Blake Group, Applebaum KC Homes and Long Real Estate, all of the greater KC metro area
by Craig C. Rowe Dec 6
New consumer app, agent financial health focus of Real conference
At its RISE 2023 conference, Real Brokerage announced a consumer-facing search app that will link homebuyers to agents and its mortgage program
by Craig C. Rowe Oct 23
Real adds 56 real estate 'Legends' in Northern California
Active throughout the Sacramento market, John Pope has been selling homes for 45 years and brings a unique level of tenure to the fast-growing, tech-forward residential brand
by Craig C. Rowe Oct 13
Real to help agents access group healthcare purchasing plan
Healthcare benefits don't come easy at real estate brokerages, which largely rely on the independent contractor model to avoid pricey commitments to revenue producers' well-being
by Craig C. Rowe Oct 6
Real CEO Tamir Poleg takes 2023 Inman 'Innovator of the Year' award
The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award's highest honor, thanks to their amazing strides in tech and recruiting
by Marian McPherson Aug 10
With 'Leo' launch, Real Brokerage leverages GPT
The Real Brokerage is using GPT to assist agents and brokers in their use of reZEN, the company's deal software. The tool tagged 'Leo' will be leveraged as an ever-present concierge
by Craig C. Rowe May 4