Say farewell to the 'Forever Home'
You need to earn $100K just to afford a starter home. Rachael Hite writes that, like spotting a dodo bird, finding your forever home in today's market might be a thing of the past
by Rachael Hite Apr 4
We asked ChatGPT about agent value. Its answers may surprise you
ChatGPT answered questions about the value a real estate agent has and about how real estate commissions work. Do you agree with its answers?
by Rachael Hite Mar 21
TikTok's viral orange trend can enhance your brand's 'a peel'
Are you willing to 'peel the orange' for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers
by Rachael Hite Mar 14
Talking money is 'a form of protest,' financial expert Tori Dunlap says
With 1.9M Instagram followers and a best-selling book, financial expert Tori Dunlap sits down with Rachael Hite to share how she’s educating women on talking about money — out loud
by Rachael Hite Mar 8
TikTok says men think about Rome. Women's #RomanEmpire? Safety
Opinion
Meeting prospects, holding open houses, going to industry events — women have to think about safety daily, trainer Rachael Hite writes. They don't have time for Julius Caesar
by Rachael Hite Mar 8
What's your 100-year plan? Finding ikigai in life and business
The median age for Realtors is 60, with more people living to 100. Senior housing expert Rachael Hite says it's time to leverage age and experience to build a lasting legacy
by Rachael Hite Feb 9
Generation Jones is most likely to downsize next. Are you ready?
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
by Rachael Hite Jan 30
'Ziltorfin,' Silver Tsunami, lawsuits: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 26
What experts have right (and wrong) about the Silver Tsunami
Know what seniors want? Think again. The housing needs and wants of baby boomers will challenge all previous expectations of retirement living, senior housing expert Rachael Hite writes
by Rachael Hite Jan 19
Marketing your listing by exploiting Anne Frank is just gross
Opinion
New Mexico builder Abrazo Homes named floor plans after iconic historical women, igniting a social media firestorm. Rachael Hite examines why marketing using cultural figures is a bad idea
by Rachael Hite Jan 18
Mocktails, meditation and other tips for Dry January
Studies show that real estate agents are drinking too much. Here are some tips to reduce or abstain from drinking in 2024
by Rachael Hite Jan 8
Glennda Baker: Think you have a drinking problem? You probably do
Opinion
Armed with the latest research, Rachael Hite talks with Glennda Baker about choosing sobriety in an industry that is always ready to party and why drinking is so harmful for women
by Rachael Hite Jan 5
'The math isn't mathing': Girl Math for real estate agents
Opinion
Rachael Hite offers a perspective on the commission negotiation conversation that we can't afford to overlook. Women must advocate for better pay because their futures depend on it
by Rachael Hite Dec 6
24 affirmations, lessons and contemplations for 2024
Does ill will have your holiday tinsel in a tangle? Grab some hot chocolate and realign your spirit with end-of-year insights to make this chilly season merry and bright from Rachael Hite
by Rachael Hite Dec 1
Americans hate their jobs. Real estate pros don't have to
Opinion
Understanding the current state of work culture could save stress and retention woes, writes Rachael Hite. Here are a few ideas on how brokers can make work more enjoyable in 2024
by Rachael Hite Dec 1