Is starting a team the right solution for your real estate business?
When it comes to hiring, understand the classic mistakes and the primary reason teams fail
by Bernice Ross Apr 21
Avoiding real estate disputes: Get referral agreement in writing and always carry errors and omissions insurance
Special assessments and defect disclosures spark real estate lawsuits: Newbie agent caught in the crossfire
Doing everything right can still lead to litigation, outrageous fees
by Bernice Ross Apr 14
Wanna effectively serve Generation Next homebuyers? Learn to speak 'digital'
Texting is a different language than what many older agents are used to
by Bernice Ross Apr 7
No budget for real estate prospecting? Find quality leads on Twitter, Pinterest, Zillow for free
Knowing client type that consistently closes business with you will help focus marketing efforts
by Bernice Ross Apr 3
Do you have what it takes to be a real estate rainmaker, or will you remain a buyer's agent? 4 clues
To these top producers, rejection and objections work in their favor
by Bernice Ross Mar 24
Dotloop's Austin Allison and Chris Smith, in their new book, 'Peoplework,' say real estate agents can boost lead conversion by focusing on customers' 'lifetime value'
Millennial homebuyers seek diversity, walkability and smaller homes, but that doesn't necessarily mean urban living
Mark Willis of Keller Williams Realty and Alex Perriello of Realogy Franchise Group talk shadow buyers, successful partnerships
Want to work with fun, engaging clients? Be fun and engaging
Partying like a diva can actually win real estate clients
by Bernice Ross Feb 13
Agent rating systems are asking the wrong questions: what real estate can learn from Match.com
Algorithm-based rankings are about as effective as asking, 'Who's the prettiest?'
by Bernice Ross Feb 10
Help your international real estate clients avoid financing, tax and negotiation pitfalls
Key factors to consider based on your buyer's native country
by Bernice Ross Feb 6
Neighborhood expertise is what real estate consumers are really looking for
Negotiating a deal with global real estate clients is easier when you know their buying signs, cultural taboos
Do you know which foreign real estate clients are tough negotiators?
What we value in US is not the same as in other countries
by Bernice Ross Jan 30