open house strategies
When your systems, signage and service are dialed in, trust becomes traction
by Darryl Davis Nov 7
Realtor.com is gaining on competing portals despite decline in users, owners say
Average monthly unique users to Realtor.com sites fell 6.5% compared to the prior year. The company said it had 72M average unique monthly users in the most recent quarter
by Taylor Anderson Nov 6
SERHANT. enters Sin City with 2nd Southwestern market launch
CEO Ryan Serhant said a large part of the firm's incentive to move to Las Vegas was because of current client demand for relocations or purchasing investment properties in the city
kiss your way to productivity
Don't let the mundane suck up your time and energy, Carl Medford writes. Use the KISS method to improve your productivity and simplify your life
by Carl Medford Nov 4
Real estate agent using digital tools with AI interface overlay, symbolizing collaboration between humans and artificial intelligence in real estate.
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
by Jessi Healey Nov 3
What Zillow’s marketing genius can teach you about social media
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
A collage of beautifully staged rooms with a cozy feel to signify fall luxury home staging.
Discover 7 expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers
by Chris Pollinger Nov 1
haunted mansion marketing
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention
old school marketing strategies
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
by Bernice Ross Oct 30
Halloween marketing tricks
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
by Darryl Davis Oct 29
Realtor.com parent goes after its own virtual tour target amid battle with CoStar
REA Group, owned by News Corp and a 20% stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar
by Craig C. Rowe Oct 28
real estate agent burnout
Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here's how to reset, regroup and restart your engine amid tough times
by Darryl Davis Oct 27
'Ralph Lauren Christmas' is going viral. Here's how real estate agents can nail it
Ralph Lauren Christmas has taken over TikTok, with the brand's former designers explaining how to recreate the magic of its retail decor. Here's how you can use it in your next listing
by Marian McPherson Oct 27
confused man calculating cost per lead
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
by Josh Ries Oct 27
Composite image for AI browser wars
As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents
by Jessi Healey Oct 25