Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
While on stage at Inman Connect New York this month, Reffkin also argued that agents shouldn't have to pay money to the National Association of Realtors
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and deep knowledge of his local market have helped him succeed in sales and leadership
Think of every interaction with a client and prospective client as your 30-second commercial, Century 21's Tori Keichinger writes. How will you break through?
Opinion
The model Ori Harel spent 10 years building is going away. Now he's building a next-generation, AI-driven content creation platform. Here's why you should pivot in your business, too
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes