Opinion
3 audiences. 3 battle plans. 1 thread that ties them together
Industry expert Russ Cofano flags a conflict at the heart of the Real-REMAX deal
A changing brokerage landscape and the rise of tech-forward brokerages created a vicious cycle
Opinion
The merger solves some problems, while introducing a new set that will be much harder to unwind
Opinion
Refuse to be out-marketed by platforms with billion-dollar budgets
Zillow Preview listings will appear on Realtor.com, expanding pre-market access across platforms
Opinion
What Rocket, Redfin, Real and REMAX are actually building
No one is being forced to switch tech platforms. But both Compass and the Real Brokerage face incentives to persuade
Inman is bringing you news from all angles to help you make sense of the changes
Here are the most essential stories of the week, according to Inman readers
The deal still requires approval from shareholders and regulators
Mike Miedler spoke about the state of the industry and offered tips for agents in a tough market
Opinion
Alloy Advisors' Amit Kulkarni crunches the numbers on Real's acquisition of REMAX
Real execs have pointed to REMAX’s digital footprint as a key piece of the company’s strategy
How Wall Street is reacting to Real Brokerage's blockbuster acquisition