Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and 'walled garden' ecosystems
The tool integrates with others on Compass' platform. It provides agents and homesellers real-time insights into how many buyers are searching for properties like theirs
The marketing tool provides insights and data on likely buyers who have engaged with properties listed by Compass agents. It may also help Compass' ongoing push against Clear Cooperation
A recent piece in Forbes suggested the multiple listing service is on its way out thanks to startups such as REX, but backers tell Inman they're not worried