Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
Whereas 3D tours and video content were considered "nice-to-have" add-ons for sellers, the accessibility of hardware like the Theta X and its ilk, along with easier to use mobile software, have made such marketing tactics borderline commonplace
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
Users can create 2D listing images with a new auto-crop feature and create teams so fellow brokers and agents can access video recordings