You're helping Americans achieve their dreams and build community when you help them to buy a house
Opinion
For me, culture is one of the most important parts of the brokerage conversation
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Real estate tech has come a long way, making white-label apps much more affordable and advantageous for agents. Some options offer agents the ability to connect more closely with clients and their interests.
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Are agents who don't attend appraisals doing a disservice to the property?
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4 strategies for showing your value, explaining your relevance and outlining a strategic plan to get the home sold
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Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out?
Opinion
There are several reasons professional coaching works, a few of which center on accountability, confidence and a never-stop-learning mindset
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Agents don’t have to join a big-box brokerage to remain cutting edge, in fact, tech should be a consideration rather than a deciding factor
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Step away from the 'go-and-show mentality,' and start acting like a professional
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If 50 percent of buyers found their home online, shouldn't we do our best to make sure we're part of their search?
Opinion
These key points will help you secure business and secure the broker-buyer relationship
Opinion
The listing agent, the buyer's agent, the buyer — one broker makes a case for all three
Opinion
A seller update letter is the greatest tool in your arsenal to win sellers over for good and let them know you're working hard on their behalf
Position yourself as the agent who cares — and everyone wins
Agents need to revamp their strategy when it comes to the largest homebuyer segment — think financing, influencing and creative marketing
