Elizabeth Koneru and her daughter Isabella at pitch battle
Troy Palmquist writes that the 1st HomeCode Pitch Battle proved that real estate and tech connect best in ways that are less sales pitch and more get-together
by Troy Palmquist Feb 15
independent real estate brokerage strategies
Troy Palmquist and Lauren Henss break down how the best independent brokerages use speed, brand discipline, and agent-centric operating models to win recruiting and market share
virtual vs. local assistant
Virtual assistants offer leverage. Local assistants protect your brand. Understanding the difference, Troy Palmquist writes, is what separates scalable agents from overwhelmed ones
by Troy Palmquist Feb 2
ICNY sessions
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about
by Troy Palmquist Jan 28
How your brokerage's audit could turn into a regulatory nightmare
Troy Palmquist and compliance expert Summer Goralik point out red flags to watch for
Industry veterans launch real estate true crime podcast
Troy Palmquist and Summer Goralik have teamed up to create 'True Crimes of Real Estate,' which they describe as an 'investigative-style podcast' focused on housing industry issues
by Jim Dalrymple II Jan 23
signature candle for real estate agents
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
by Troy Palmquist Jan 6
26 how-tos to future-proof your business in 2026
To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
by Dani Vanderboegh Jan 2
An image that says Top 10 to represent the top 10 how-tos of 2025.
Looking back at 2025, these are the how-tos that shaped the year. Revisit the strategies that worked — and make sure you’re not playing catch-up in the new year
by Dani Vanderboegh Dec 30
words of the year
Prices, mortgages, inventory and more. While we wrote about a lot this year, from social media to murder mysteries, these are the 10 words that came up again and again
by Christy Murdock Dec 26
participate in a pitch battle
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes
by Troy Palmquist Dec 18
Transforming agent marketing: Task-bound to scalable systems
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
by Troy Palmquist Dec 11
real estate team performance
Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth
by Troy Palmquist Dec 10
Make moving day smoother by handling the logistics for clients
Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way
by Troy Palmquist Dec 9
how boutique brokerages can thrive
Opinion
Marketing and transformation experts Troy Palmquist and Lauren Henss discuss the future for smaller indie brokerages in the face of rampant real estate industry consolidation