You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers
by Christy Murdock Jul 28
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
Stop telling agents what to say. Teach them how to talk instead
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
by Troy Palmquist Jul 24
Stop calling this a buyer’s market. We're not there yet
Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, ‘Are we really in a buyer’s market?’
by Troy Palmquist Jul 22
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
Industry pros weigh in on visibility, gatekeeping and real estate 'Armageddon': The Download
Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them
by Christy Murdock Jul 13
Supercharge your summer marketing: The Download
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity
by Christy Murdock Jul 7
Why my new URL will end in .realtor or .realestate
As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing
by Troy Palmquist Jul 7
Your city just got ranked. Now put it to work for your business
Buyers are paying attention to ‘best-of’ rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business
by Troy Palmquist Jul 7
How industry infighting makes it harder for clients to achieve the American dream
Opinion
Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes
by Troy Palmquist Jul 5
The pursuit of home: What we’re really celebrating this 4th of July
Opinion
As we celebrate Independence Day, Troy Palmquist looks at where the dream of homeownership went off the rails and how the real estate industry helps — and hurts — homebuyers
by Troy Palmquist Jul 4
Best listing on the street: Differentiate your service with home repair solutions
As the market shifts, it’s important that your listing stands out from the competition. Troy Palmquist helps you help your sellers get market-ready fast
by Troy Palmquist Jun 30
I'm going back into production. Here's the tech helping me do it
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
by Troy Palmquist Jun 23
Rethinking NAR's speech policy, CCP, settlement: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 30