Supercharge your summer marketing: The Download
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity
by Christy Murdock Jul 7
Why my new URL will end in .realtor or .realestate
As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing
by Troy Palmquist Jul 7
Your city just got ranked. Now put it to work for your business
Buyers are paying attention to ‘best-of’ rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business
by Troy Palmquist Jul 7
How industry infighting makes it harder for clients to achieve the American dream
Opinion
Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes
by Troy Palmquist Jul 5
The pursuit of home: What we’re really celebrating this 4th of July
Opinion
As we celebrate Independence Day, Troy Palmquist looks at where the dream of homeownership went off the rails and how the real estate industry helps — and hurts — homebuyers
by Troy Palmquist Jul 4
Best listing on the street: Differentiate your service with home repair solutions
As the market shifts, it’s important that your listing stands out from the competition. Troy Palmquist helps you help your sellers get market-ready fast
by Troy Palmquist Jun 30
I'm going back into production. Here's the tech helping me do it
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
by Troy Palmquist Jun 23
Rethinking NAR's speech policy, CCP, settlement: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 30
How top agents stay top of mind (Hint: It’s not just great listings)
Troy Palmquist offers a solution for adding value and staying in front of your sphere by providing a referral directory for local service providers
by Troy Palmquist May 24
Discipline means prioritizing the needs of ‘future you’
Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results
by Troy Palmquist May 23
7 critical questions to ask before opening an expansion office
Troy Palmquist taps Charlotte, North Carolina, real estate CEO David Hoffman to share the lessons he gleaned from opening a new expansion office
by Troy Palmquist May 21
Luxury home showing tips
More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes
by Troy Palmquist May 15
Attracting agents? Your consumer-facing website isn’t enough
Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes
by Troy Palmquist Mar 11
Help clients get spring deals done with an assumable mortgage
Get buyers off the fence and help sellers market their homes more effectively when you tap into the potential of assumable mortgages, Troy Palmquist writes
by Troy Palmquist Mar 6
24 real estate pros share their Lessons Learned: 2024 roundup
For six years now, Inman has been highlighting real estate professionals across the nation in the Lesson Learned column. Here’s a look back at 2024’s most memorable profiles and advice
by Inman Dec 24