It's time for the mortgage industry to create meaningful options for homebuyers
Opinion
While mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes
by Troy Palmquist Oct 18
7 tips for raising your profile (and building your network) with LinkedIn
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
by Troy Palmquist Oct 11
7 front porch decorating tips you autumn know
Enhancing the curb appeal of a home and refreshing its look doesn’t take a total design overhaul. Designer Antoinette Fargo offers autumn-inspired entry ideas that are perfect for the season
by Antoinette Fargo Oct 5
Counteract the latest Fed rate hike with a seller rate buydown
A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment
by Troy Palmquist Sep 22
This closing gift just might save your client's life(style)
You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come
by Troy Palmquist Sep 16
How trendy is 'too trendy'? Making the latest design work in your space
How do you freshen up a space without going too far? How do you neutralize a space that's gone too far with the latest design trend?
by Antoinette Fargo Sep 7
Incentives slashed, downlines dropped. Time to sell real estate
Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
by Troy Palmquist Aug 17
Want an unforgettable listing? Try these 7 open house secrets
An open house is the perfect opportunity to make a last impact on clients and potential clients to grow your business
by Troy Palmquist Aug 2
Get noticed! How to bring the sexy back to your listing
Opinion
It’s time to get back to what we do best: Getting those listings noticed
by Troy Palmquist Jul 26
Airbnb makes changes to summer release after hosts complain
Some short-term rental investors saw the power shift from hosts to guests while others feared Airbnb’s major update took away their competitive advantage
by Taylor Anderson Jul 5
Buying your first vacation rental? Here's where to start
Opinion
Whether you’re starting from scratch or changing up your current strategy, vacation rentals can present a great investment opportunity. These strategies will help you and your clients make good decisions on the buy-side and while running your vacation rental
by Troy Palmquist Mar 22
Indie brokerages, here's what you're up against this year
Opinion
Although there are always external factors that threaten the success of an indie brokerage, some of the worst problems are self-inflicted
by Troy Palmquist Mar 10
Broker Spotlight: Troy Palmquist, Doora Properties
Meet Southern California's Troy Palmquist, founder of two luxury indie brokerages, author and cancer survivor
by Dani Vanderboegh Feb 10
The Address founder opens indie brokerage amid Corcoran Global Living sale
Ventura, California-based broker and founder of The Address, Troy Palmquist, is moving on to focus on the launch of Doora Properties, he announced after the sale of The Address to Corcoran Global Living last week
by Ben Verde Jan 20
Can't get the cat out of your listing? 5 tips for dealing with pet odors
Bad odor is one of the hardest challenges to overcome when selling a home. Find out how to get to the root of the problem and fix it once and for all
by Troy Palmquist Dec 9