When we took on a custom-built, 4,000-square-foot, Amish home, mostly clad in white cedar, with a 10-acre horse farm, we knew we'd have to be strategic with this unique luxury home. Here's what we learned along the way
It can be hard to see the entirety of our industry and the consumers we serve
It's for photos, but the pros know it's all about specificity
Plus how to double-check them for yourself